What was the problem?
Michelin needed a shared European portal that could publish consistent tire information while adapting to local languages, seasonal preferences, car types and tire sizes. The challenge was to keep core content unified while making every market experience feel relevant.
How we structured the solution.
One shared catalog, with local content and tire-selection rules kept distinct.
Centralize the content. Keep local flexibility.
Alfresco provides one place to manage product information, prices, promotions, news and events.
Java and Struts apply season, car-type and tire-size rules, while localized pages present the catalog in European languages and reflect local preferences.
Manage content. Guide tire selection.
The delivered capabilities were designed to solve the core problem: keep content consistent while making every market experience feel local.
Update content in one place
Manage tires, prices, promotions, news and events in a shared repository.
Match tires to customer needs
Display tire information by season, car type and tire size.
Adapt content for local audiences
Present shared tire content in multiple European languages with local preferences.
One catalog. Three measures of impact.
Publishing efficiency, local reach and relevant tire selection.
European markets
Centralized catalog platform deployed across European countries.
Languages supported
Localized content and regional preferences tailored across Europe.
Content update time
Time required to publish shared catalog updates.
Need consistent content across multiple markets?
Let’s discuss how shared content and local delivery could support your business.